"The Rip Curl room merged modern elements with a classic beachy, surf vibe. Our designer helped incorporate elements of several of the values that Rip Curl stands for. “The Search” is the driving force that led to the creation of Rip Curl and the imagery in the room represents that with images of exotic locales and surf trips across the globe. We pride ourselves on our elite team: The images of 2007 World Champion and current ASP #1, Mick Fanning displayed across an entire wall, along with images of 3x World Champ Tom Curren, 2x World Champ Stephanie Gilmore, and a signed board by Hawaiian up-and-comer, Alex Smith, represent a portion of that top-notch team. Our products of “The Search” are another element of Rip Curl─the chair wrapped in a popular board short fabric and a throw pillow made of a fresh and fun girl's print give a hint of that aspect of our brand. We think the room is a great translation of tradition and innovation that are pillars of our brand."