Joel Cooper


The whole concept of Casa Surf Project was to marry surf and skate companies with local Laguna designers to create an environment that was hotel friendly and reflected the image of the brand. Our challenge was not to make our room like a showroom, but rather create a suite which was in harmony with the architecture of the hotel and yet still reflected the surf culture of our brand.

We chose a Moroccan theme to achieve this goal.

One of my favorite features is the large collage we created which is prominently displayed on the wall. The color scheme we chose was based on the brightly colored board short print we used for the pillows. We also incorporated other subtle ways to brand the room, one example of which are the customized logo tiles that were placed above the bed.

On an overall basis we were able to create a room that the hotel wanted, reflects the style of our designer, and complements our brand as a whole.